What is Link Building? 5 Awesome Strategies
In order for your website to be useful, you have to get people there first. Otherwise, it doesn’t matter how great of a job your Pune web design company did on your website’s design. That is why you need to implement strategies that allow your website that will enhance its visibility. One such strategy is link building.
What is link building exactly?
Even if you have heard the term link building or linkbacks before, you may not know what it means. You should know, however, because link building is a critical element of any search engine marketing campaign that has any chance of succeeding.
Link building efforts are geared towards getting outside websites to provide a link back to any page on your website. The better the link volume, the stronger a site’s internet presence (importance on the web) will be; the stronger the internet presence, the better a website’s search engine rankings will be; the better the search engine rankings, the more traffic a website will receive.
But how does one convince other people to post links from their website to yours? Here are five awesome strategies for link building:
1.Do some guest blogging
Blogging should already be an integral part of your company’s search engine marketing campaign (if it isn’t call your Pune SEO company right now). You can leverage your blogging capabilities to build more links back to your website.
All you need to do is offer your expert insight as a guest blogger on another website. As you have full control over the content that you deliver, you can include a link back to your website in the post.
2.Focus on quality links
As any Pune SEO company worth their salt will tell you, link volume is no longer the most important factor for succeeding at link building. This is due to the fact that the major search engines are fervently fighting black hat SEO tactics, which include the purchase of links to artificially bolster a website’s presence.
In order to prevent link building from being a race amongst those with the deepest pockets for link buying, the search engines have changed link building in the following way: links from quality resources (ones that have proven that their links are not for sale) that are relevant to the website being link to have been given the most value.
This means that you and your Pune SEO company should be focused on adding a lot of good links.
Social networking is not just a place for people to stay connected with friends and family. It is a critical element for all of your company’s internet marketing efforts, including link building. Here is how:
Whenever you make a post on a social network, you can include any information you want, including your website’s address. You must also never forget that social networks are websites. This means that if a post with a link that is shared hundreds of times, for example, you would receive hundreds of links back to your website from a high quality source.
4.Post on forums
Like social networks and blogs, forums are great place to build your online reputation as an industry leader; it is also a great place to build links. Every time you post on a forum, be sure to include a link back to your website in the signature. The same rule applies for comments in posts on outside articles and blogs. Just make sure that your comments and posts are relevant and helpful, because useless spam can quickly get your posts deleted, meaning that your efforts will be pointless.
5.Create an external blog
An external blog is a great way to add a consistent flood of external links from a relevant, high quality resource. This doesn’t mean that your Pune web design company shouldn’t add a blog to your website as well. This should be a compliment to the blog on your website.
Link building is critical for the success of your Pune SEO campaign. In order for it to work, you will need a team effort from your Pune SEO company, your Pune web design company and your own marketing team.