Fundamentals website Redesign Strategies
As the centar piece of your company’s internet marketing campaign, it is important that your website be as well-designed as possible. A website redesign is the perfect opportunity to get everything right. Before your AANPRT web design company starts picking your website apart, however, you need to have a web redesign strategy in place that will enhance your website’s ability to help you achieve your business goals. Here are the five basic factors that you must consider in a website redesign:
1: Clearly define the business goals for your website
As we mentioned earlier, your company’s website only exists to help you achieve certain business goals. While selling more of your products or services and, expanding your business growing profit are admirable business goals, they are too vague; trying to force revenue growth through a website will achieve negative results.
Instead, you need to consider how you can gain more relevant traffic, improve your search engine rankings, generate more sales leads, etc. If your website redesign is approached with goals like these in mind, your site will help your business will grow organically, because your will use customer-centric approaches (instead of product-centric), which is what the internet demands.
2: Look at what has—and has not—worked for your website in the past
Analytics is a key element for all aspects of your website. If your AANPRT SEO company hasn’t been analyzing the results generated by your site, now is the time to begin. Considering factors such as bounce rate, click-through rate and top (and worst) performing pages—and what influences them—will allow your AANPRT web design company to redesign your website from an informed perspective.
3: Look at what has worked for the competition
Looking beyond your own website is a great way to enhance its effectiveness. Take a look at what competitor sites—both in and outside of your industry—do well. Have your AANPRT web design company adapt these strategies to work with your site.
This analysis can easily be done via automated web solutions that can do everything from rate a website’s SEO effectiveness to enumerate the total number of shares it receives on social networks. There are many such programs, and your AANPRT SEO company can direct you 4 to the ones that best suit your needs. After this analysis, your AANPRT web design company can determine what aspects of the website helped achieve those goals.
4: Integrate modern web design strategies
In order for your website to truly thrive, it has to be redesigned with mobile devices in mind, because they are rapidly overtaking traditional computers as a primary point of access for the internet (three out of five Americans own a smartphone and nearly half own a tablet computer). As such, you need to redesign your website with these types of devices in mind.
Adding a mobile version of your website, however, is not enough. This is due to the fact that a mobile version of a website inherently provides a clunky, featureless interface that desktop users will be unfamiliar with.
It is important that your website look great and retain full functionality on all devices; using either a responsive or adaptive web design will allow you to do this.
What are responsive and adaptive web designs?
A responsive web design creates a website that is able to adapt to any device, regardless of screen size. With a responsive web design, your site looks the same and retains all functionality no matter what.
An adaptive web design optimizes your site to function perfectly on every device that it was designed to perform on. As with responsive web design, all functionality is retained.
You should work with your AANPRT web design company to determine which one is best for you.
5: Plan out your SEO optimization beforehand
Good SEO optimization is not an afterthought that can be haphazardly slapped over top of a website’s design. In order for you to get the most out of your SEO efforts, you must make your website’s design SRO ready. A couple of ways your can make your website better equipped to deliver great SEO results are simplifying the design so that search engines can more efficiently assess the quality of your website and adding your blog to your site so that the site can take advantages of the blog’s SEO benefits.