Cheap Web Design is Bad Web Design
You need a website. That much is obvious, because it is becoming increasingly difficult to reach customers if you don’t allow them to feel your company out on the web. Simply being there, however, is not enough. In other words, your website needs to be good enough to keep people interested in your page, which ultimately reflects your business. This means that you cannot be cheap with your website.
In case the above importation is not enough we are going to provide more details about why a cheap AANPRT web design company should be avoided, no matter what you are being promised.
Cookie cutter layouts
All AANPRT web design companies will promise you a uniquely designed website. A cheap web design company, however, will not actually be designing a unique website. Instead, they will take a template from a site that has already been previously designed and make a few tweaks to it. Sometimes they even download these templates from other places instead of designing them themselves.
The result is a website that looks almost exactly like many others out there. Sometimes you will even find that your new website barely differs from a competitor who used a similarly cheap AANPRT web design company—if not the same one.
You want your website to be your website. In exchange for their low price, many cheap AANPRT web design companies will plaster your site with their company logos wherever they please. This destroys the aesthetic value of your website, distracts visitors and can confuse them about whose site it is.
Keep in mind that a website with stock web design company
branding can also lead visitors to question the professionalism of your company.
Ads that you might hate and don’t get paid for
A cheap AANPRT web design company—especially the free ones that have to make money somehow—will quietly plaster your shiny new site with ads that lead visitors right away from your website. What’s more, a visitor could find them distasteful as these ads can include controversial or offensive materials such as political campaign ads or even pornography.
Poor mobile interface
Mobile devices are the future. As of the beginning of this year, three out of five American adults own smartphones and nearly half own tablet computers, so it is safe to say your website should be usable on these types of devices. The unique operating systems of mobile devices require a different type of web design.
A cheap AANPRT web design company will either completely ignore the mobile imperative or build a barely functional mobile version of your site that is not only useless for visitors, but also puts a strain on your SEO efforts thanks to the extra web address that is required.
A cheap AANPRT web design company will use the least expensive resources possible to build your website. One such resource is Flash. Once a popular platform for interactive websites, Flash is going away, thanks to a laundry list of reasons, including the fact that it slows your website down and many mobile device manufacturers will simply not make their products compatible with it.
Poorer SEO results
Having a website is great, but in order for your business to get any use out of it, people need to be able to find it. The best way to get found on the web is by being ranked atop a search engine’s results lists. This can only happen with strong search engine optimization (SEO).
A cheap AANPRT web design company will use outdated, often convoluted design language that will confuse search engines and ultimately lead to poorer SEO results.
A slow website
In an era where how fast people expect things delivered to them is measured in milliseconds, it pays to have a fast website. If your website is slow, however, people will simply click away before they even had a chance to view any of your content. That same outdated design language that hurts your SEO results will also slow your website way down. At a time when people often rely on sometimes sluggish mobile data networks to browse the web, this is not a trait that you want your website to possess.
Loss of sales opportunities
The ultimate drawback of using a cheap AANPRT web design company will always be the fact that you will see fewer sales opportunities, since way fewer people will be browsing your website. So the next time a web design company offers to provide you web design services for 70-100 percent less than the average price quoted by the competition, just say no thanks.